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• Supercharge your skincare routine with the NEW Simple Booster Serum – 10% Niacinamide. This serum is potent yet kind Serum is our most advanced innovation yet that instantly absorbs and moisturises to give even tone skin. The formulation has 10% active Niacinamide – one powerful ingredient, to not only free your skin from the signs of past damage, but also protect it against future threats. It stregntens skin barrier to prevent moisture loss, promotes even skin tone and texture, protects from dryness to improve skin elasticity and fight signs of premature aging while soothing and rebalancing skin. It also has 1% Pro-vitamin B5 that deeply hydrates and enhances soft, smooth skin feel. Niacinamide Serum is 88% naturally derived, 100% biodegradable that’s non greasy and non-sticky and feels absolutely light on skin Like all other Simple products, the booster serums contains no colour or dye, no alcohol, no parabens, no mineral oil and no artificial perfume. We’re dermatologically tested and approved, and ophthalmologically tested. Specially designed for sensitive skin users, we’re tested and approved hypoallergenic and non-comedogenic. At Simple, we’re all about Clean Beauty with 100% efficacy! And it’s really SIMPLE – no skin irritants, only skin loving ingredients as we know what we leave out of our products is just as important as what we put in! In fact, we only include ingredients that downright love your skin and respect its natural balance and build it further. Because all skin can be sensitive at times; pollution, stress, irritants, changing weather, lack of sleep and city living, there’s a million reasons why your skin can feel a little sensitive and need the extra care and kindness. And we believe Clean Beauty is Simple, even for sensitive skin!